Help a local business get found

Improve a business’s Google profile, plan its next month of marketing, and write a customer email.

Original course title & technical overview

Local Business Digital Marketing Kickstart. Get a local business found on Google, trusted on social, and reminded by email. One audit, one Google Business Profile tune-up, one 30-day plan, one email campaign.

A new word? Look it up in plain English →

Illustration of neighborhood shops beneath a map pin

2026 EDITION

What you can offer

Improve a business’s Google profile, plan its next month of marketing, and write a customer email.

Detailed deliverables

A Local Marketing Kickstart: a 20-minute audit written up plainly, a Google Business Profile tune-up (description, categories, 4 posts, review replies), a 30-day plan with weekly themes and two promos, and one email campaign set up and sent in Mailchimp.

Example service prices

$75 for the audit and profile tune-up, $175 with the 30-day plan, $300 with the email campaign. Monthly retainers of $300–$800 come later.

Planning estimate, not a promise

Finding clients takes time. There is no guaranteed timeline or income.

Tools (free plans have limits): Grok (or Claude / ChatGPT), Google Business Profile (the client’s, with manager access), Mailchimp free plan, Canva free

You will make

A one-page audit of a real-looking local business in plain English
A rewritten Google Business Profile description and four profile posts
Replies to three reviews (one negative)
A 30-day plan with 4 weekly themes, 2 promos and 1 email
One Mailchimp campaign built and test-sent

Inside this course

5 lessons · 10 AI instruction templates · 5 worked examples · 3 exam versions · final practice project

Lesson 1 is open as a free preview, ready-to-use AI instructions included. Sign up free to unlock the rest and try AI instructions in the practice area.

1
What you will learn · 2 min
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2
Set up your tools · 10 min
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3
What a local business actually needs · 10 min
Start with the basics: help customers find the business, understand it, and remember it. Choose a practical first-month plan.
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4
The 20-minute audit · 15 min
Spend 20 minutes reviewing the business’s online profile, website, posts, and reviews. Turn your notes into a short list of useful improvements.
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5
Google Business Profile tune-up · 15 min
Check the business details, description, photos, and review replies on Google. Use accurate information approved by the owner.
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6
The 30-day plan · 15 min
Choose weekly themes, a couple of offers, and one customer email. Put them on a calendar that fits the actual business.
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7
One email campaign in Mailchimp · 15 min
Create an email using the client’s approved customer list. Check the message and links with a test send before the client approves sending it.
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8
Certification exam · 20 min
10 questions · 80% to pass · three versions, a retake is never the same test.
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9
Final project: The Kickstart for Stillwater Yoga · 75 min
The Kickstart for Stillwater Yoga: graded on 5 criteria, pass at 15/20.
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10
Check your work · 15 min
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11
Feedback and certificate · 5 min
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12
Publish your service · 20 min
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Final practice project: The Kickstart for Stillwater Yoga

A practice assignment from Stillwater Yoga (Small yoga studio, 2 rooms, 6 teachers). You will see the scoring guide (rubric) before you start.

What we check	What earns the full 4 points
Brief followed	All four deliverables present, scoped as asked, aimed at Dana’s stated goal (beginner series, conversions)
Quality of the work	A real owner could act on it today: the profile copy is ready to paste, the plan has dates and specifics, the email reads well on a phone
Voice match	Calm, direct, encouraging; plain English; no “transform your body,” no exclamation pileups; sounds like Dana, not a template
Accuracy and originality	Uses only brand-sheet facts or stated assumptions; no invented reviews, awards or numbers; no generic AI filler
Delivery format	Clear headings, the plan as a table, character count noted on the description, the results note explains open rate in plain words

Honest expectations. You are not promising “more customers.” You are promising deliverables: a profile that is complete, a plan the owner can follow, an email that went out. Results follow when the owner follows the plan. Say that on every call.