Create social posts with personality

Plan a month of posts, write captions, and make graphics that feel like the business behind them.

Original course title & technical overview

Social Media Content Packs. A month of posts that sound like the client, for one platform, delivered as a pack they can schedule in an hour: 30-day calendar, 20 captions, 12 branded graphics.

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Illustration of a phone with social posts, a calendar, and a pen

2026 EDITION

What you can offer

Plan a month of posts, write captions, and make graphics that feel like the business behind them.

Detailed deliverables

A 30-day content pack for one platform: a calendar with 4 content pillars, 20 captions with strong first lines and hashtag sets, 12 branded graphics from one Canva template set, and a one-page hand-off the client can schedule from.

Example service prices

$75 for a starter pack (10 captions + 6 graphics), $150 for the full 30-day pack, $250 with 4 Reels scripts. Monthly retainers $150–$400 once they rebook.

Planning estimate, not a promise

Finding clients takes time. There is no guaranteed timeline or income.

Tools (free plans have limits): Claude (or Grok / ChatGPT), Canva free, Meta Business Suite (free) or the client’s scheduler

You will make

A one-platform, one-goal brief for a sample client
A voice guide in a Claude Project (or equivalent) built from the client’s own posts
A 30-day calendar with 4 pillars and hashtag sets
20 captions with first lines that stop the scroll, edited by hand
12 graphics from one Canva template set in the brand colors
A one-page hand-off doc and a scheduling walkthrough

Inside this course

5 lessons · 9 AI instruction templates · 5 worked examples · 3 exam versions · final practice project

Lesson 1 is open as a free preview, ready-to-use AI instructions included. Sign up free to unlock the rest and try AI instructions in the practice area.

1
What you will learn · 2 min
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2
Set up your tools · 10 min
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3
One platform, one goal · 10 min
Choose one social platform and one business goal for the month. Every post should help that goal or build a useful connection with customers.
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4
Brand voice into a Project · 12 min
Use three of the owner’s posts to describe their writing style. Save that guide and test whether new captions still sound like them.
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5
The content calendar · 15 min
Plan a balanced mix of helpful tips, behind-the-scenes posts, offers, and conversations. Put each idea on a monthly calendar.
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6
Captions and graphics · 20 min
Write short captions and create matching graphics. Read each caption aloud and remove anything that sounds unnatural or could fit any business.
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7
Scheduling and hand-off · 10 min
Give the client the content calendar, design links, and simple scheduling instructions. Explain exactly what is included and what ongoing help would cost.
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8
Certification exam · 20 min
10 questions · 80% to pass · three versions, a retake is never the same test.
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9
Final project: A 30-day Instagram pack for Sunrise Bakehouse · 75 min
A 30-day Instagram pack for Sunrise Bakehouse: graded on 5 criteria, pass at 15/20.
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10
Check your work · 15 min
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11
Feedback and certificate · 5 min
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12
Publish your service · 20 min
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Final practice project: A 30-day Instagram pack for Sunrise Bakehouse

A practice assignment from Sunrise Bakehouse (Neighborhood bakery and coffee counter). You will see the scoring guide (rubric) before you start.

What we check	What earns the full 4 points
Brief followed	All five deliverables present; one platform; every post serves the two goals or earns its place as connect content
Quality of the work	First lines stop the scroll; captions are specific to the bakery; graphics are consistent and legible; the owner could schedule the month from the sheet alone
Voice match	Warm, playful, never salesy; short sentences; names ingredients and people; no “treat yourself,” no exclamation pileups, no banned AI words
Accuracy and originality	Only brand-sheet facts, hours and offers; assumptions stated; nothing a competitor could have posted unchanged
Delivery format	Calendar as a table, captions numbered with first lines marked, graphics linked and named by date, hand-off under 250 words

Honest expectations. AI captions all sound the same until you edit them. The pack is worth $150 because of the voice guide you build first and the “would she say this out loud” edit you do on every caption. Skip those and buyers notice by the second order.