Help a property listing stand out

Prepare an accurate property description, social posts, and a flyer. This course is in development.

Original course title & technical overview

Real Estate Listing Marketing. Per property, within 24 hours: an MLS description that passes fair-housing rules, five social posts, a flyer and a just-listed email, from the agent’s photos and facts, in a system that handles ten listings a week.

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Illustration of a woman learning with a laptop at a kitchen table

2026 EDITION

What you can offer

Prepare an accurate property description, social posts, and a flyer. This course is in development.

Detailed deliverables

A listing marketing pack per property: a 150–250 word MLS description checked for fair-housing compliance, five platform-ready social posts with captions and graphics in the agent’s brand, a flyer (print and digital), a just-listed email, and an open-house or price-change variant on request, delivered within 24 hours of the photos.

Example service prices

$30 per listing for the pack, $50 with a video script and Reel captions, $200 a month for an agent doing 6–10 listings with the templates and a Sunday open-house set. Teams pay per listing at volume.

Planning estimate, not a promise

Finding clients takes time. There is no guaranteed timeline or income.

Tools (free plans have limits): Claude or ChatGPT (with photo reading), Canva (T7 system: post, story, flyer templates in the agent’s brand), The MLS character limits and rules for the agent’s board, The agent’s email tool for the just-listed email, A per-agent Google Sheet: listings, facts, status, delivery links

You will make

A per-agent brand kit and a listing intake form that captures the facts and the photos
A description formula and a fair-housing checklist, applied to real listings
Five social posts (feed, story, carousel, Reel caption, LinkedIn) from one listing
A flyer and a just-listed email in the agent’s brand, plus open-house and price-change variants
A 24-hour production routine and the monthly package

Inside this course

4 lessons · 4 AI instruction templates · 4 worked examples · 3 exam versions · final practice project

Lesson 1 is open as a free preview, ready-to-use AI instructions included. Sign up free to unlock the rest and try AI instructions in the practice area.

1
What you will learn · 2 min
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2
Set up your tools · 10 min
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3
Intake, facts and fair housing · 35 min
The intake form that captures every fact with its source, the rules that keep copy legal, and the agent brand kit built once per agent.
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4
The MLS description formula · 40 min
A description that opens with the one thing, walks the home in order, states facts with sources, ends with the practical line, in 150–250 words and within the MLS limit.
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5
Five social posts from one listing · 45 min
Feed post, carousel, story, Reel caption with a shot list, and a LinkedIn post, each with a job, in the agent’s templates, compliant and specific.
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6
Flyer, email, variants and the 24-hour system · 40 min
A flyer with the equal-housing logo and brokerage line, a just-listed email, open-house and price-change variants, a delivery folder per listing, and the routine that handles ten listings a week.
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7
Certification exam · 20 min
10 questions · 80% to pass · three versions, a retake is never the same test.
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8
Final project: A listing pack for Coastal Keys Realty · 75 min
A listing pack for Coastal Keys Realty: graded on 5 criteria, pass at 15/20.
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9
Check your work · 15 min
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10
Feedback and certificate · 5 min
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11
Publish your service · 20 min
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Final practice project: A listing pack for Coastal Keys Realty

A practice assignment from Coastal Keys Realty (Solo real-estate agent with one part-time transaction coordinator). You will see the scoring guide (rubric) before you start.

What we check	What earns the full 4 points
Brief followed	All pieces for the listing with the Saturday open house; Mara’s brand and brokerage details correct; all deliverables present
Compliance	No protected-class or buyer language; unverifiable claims hedged or removed; measurements with source; brokerage and equal-housing elements present
Copy craft	One thing first, visitor-order walk with specifics, practical close, Mara’s voice, no caps or exclamation marks, within limits
Social and design	Five posts each with a job, templates consistent, Reel shot list filmable in 30 seconds, captions specific
System	Variants ready, folder complete, posting notes, production under two hours, checklist recorded

Honest expectations. Real estate copy has legal lines: fair-housing law (no references to protected classes, no “perfect for families”), no claims the agent cannot verify (“updated plumbing” only if documented), accurate square footage sources, and brokerage branding rules. The checklist runs on every description before delivery. Speed is the product; accuracy is the license.