Write useful articles people can find
Research a reader’s question and write a helpful, carefully checked article for a business website.
Original course title & technical overview
SEO Blog Posts. One keyword, one intent, one promise. The 1,000–1,500-word post that earns search traffic, with keyword research, an outline, a meta description and two images, delivered paste-ready.
A new word? Look it up in plain English →
2026 EDITIONWhat you can offer
Research a reader’s question and write a helpful, carefully checked article for a business website.
Detailed deliverables
An SEO blog post of 1,000–1,500 words: keyword research with one target and five supporting questions, an outline, a human-edited draft with every statistic sourced, a title and meta description, two images, internal link suggestions, and a paste-ready doc.
Tools (free plans have limits): Claude (or ChatGPT / Grok), Google Keyword Planner (free with a Google Ads account, no spend), AnswerThePublic (free searches), Canva free, Google Docs
You will make
- A keyword brief with one target keyword, its intent, and five supporting questions
- An outline with H2s built from the questions, reordered for the reader
- A 1,200-word post drafted section by section, with a Claim | Source list
- A title, a meta description, two images with alt text, and three internal link suggestions
- A paste-ready Google Doc with a Notes box
Inside this course
5 lessons · 9 AI instruction templates · 5 worked examples · 3 exam versions · final practice projectLesson 1 is open as a free preview, ready-to-use AI instructions included. Sign up free to unlock the rest and try AI instructions in the practice area.
- 1🔒 Sign inWhat you will learn · 2 min
- 2🔒 Sign inSet up your tools · 10 min
- 3Preview freeHow a blog post earns traffic · 10 minA useful article answers a real question. Choose a clear topic and reader need before thinking about length.
- 4🔒 Sign inKeyword research with free tools · 15 minFind the words people use when searching for the topic. Choose one main question and a few related questions to answer.
- 5🔒 Sign inThe outline · 12 minMake a list of section headings that answers the reader’s questions in a sensible order. Give each section one job.
- 6🔒 Sign inDrafting and the human pass · 20 minDraft one section at a time. Add useful examples, check the facts, and edit out vague or repetitive writing.
- 7🔒 Sign inTitle, meta, links and the hand-off · 12 minAdd a clear title, a short search description, and helpful links. Deliver an organised document the client can copy into their website.
- 8🔒 Sign inCertification exam · 20 min10 questions · 80% to pass · three versions, a retake is never the same test.
- 9🔒 Sign inFinal project: A 1,200-word SEO post for Stillwater Yoga · 75 minA 1,200-word SEO post for Stillwater Yoga: graded on 5 criteria, pass at 15/20.
- 10🔒 Sign inCheck your work · 15 min
- 11🔒 Sign inFeedback and certificate · 5 min
- 12🔒 Sign inPublish your service · 20 min
Final practice project: A 1,200-word SEO post for Stillwater Yoga
A practice assignment from Stillwater Yoga (Small yoga studio, 2 rooms, 6 teachers). You will see the scoring guide (rubric) before you start.
| What we check | What earns the full 4 points |
|---|---|
| Brief followed | All five deliverables present; keyword researched with a real range; post aimed at beginners and the Tuesday series |
| Quality of the work | Answers the question better than the pages ranking now; emotional order; every H2 has a bold one-line answer and a client-specific detail; 1,000–1,500 words |
| Voice match | Calm, direct, encouraging; plain English; Sanskrit explained if used; no body-shaming or “transform”; no banned AI phrases |
| Accuracy and originality | No unsourced statistics; facts from the brand sheet or marked assumptions; passes an originality spot-check; not a rewrite of a top result |
| Delivery format | Paste-ready doc: titles, meta with count, formatted post, images with alt text, internal links with anchors, Claim | Source, Notes |
Honest expectations. Basic writing gigs fell 22–28% on big marketplaces as AI arrived. What still sells is the research, the niche, the sourced facts and the clean hand-off. If you skip the keyword step or the sourcing, you are selling what nobody buys anymore.