T4 · Skills course · about 5 hours
2026 curriculum edition · T4

Write useful articles people can find

Research a reader’s question and write a helpful, carefully checked article for a business website.

Original course title & technical overview

SEO Blog Posts. One keyword, one intent, one promise. The 1,000–1,500-word post that earns search traffic, with keyword research, an outline, a meta description and two images, delivered paste-ready.

A new word? Look it up in plain English →

Illustration of a document on a laptop beside a magnifying glass2026 EDITION ZERTIKO·CERTIFIED·ZERTIKO·CERTIFIED· T4 2026 EDITION

What you can offer

Research a reader’s question and write a helpful, carefully checked article for a business website.

Detailed deliverables

An SEO blog post of 1,000–1,500 words: keyword research with one target and five supporting questions, an outline, a human-edited draft with every statistic sourced, a title and meta description, two images, internal link suggestions, and a paste-ready doc.

Example service prices
$50 for 1,000 words, $90 for 1,500 words with images, $300 for a monthly four-post pack. Niche writers (home services, SaaS, health) charge more once they have results to show.
Planning estimate, not a promise
Finding clients takes time. There is no guaranteed timeline or income.

Tools (free plans have limits): Claude (or ChatGPT / Grok), Google Keyword Planner (free with a Google Ads account, no spend), AnswerThePublic (free searches), Canva free, Google Docs

You will make

  • A keyword brief with one target keyword, its intent, and five supporting questions
  • An outline with H2s built from the questions, reordered for the reader
  • A 1,200-word post drafted section by section, with a Claim | Source list
  • A title, a meta description, two images with alt text, and three internal link suggestions
  • A paste-ready Google Doc with a Notes box

Inside this course

5 lessons · 9 AI instruction templates · 5 worked examples · 3 exam versions · final practice project

Lesson 1 is open as a free preview, ready-to-use AI instructions included. Sign up free to unlock the rest and try AI instructions in the practice area.

  1. 1
    What you will learn · 2 min
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  2. 2
    Set up your tools · 10 min
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  3. 3
    A useful article answers a real question. Choose a clear topic and reader need before thinking about length.
    Preview free
  4. 4
    Keyword research with free tools · 15 min
    Find the words people use when searching for the topic. Choose one main question and a few related questions to answer.
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  5. 5
    The outline · 12 min
    Make a list of section headings that answers the reader’s questions in a sensible order. Give each section one job.
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  6. 6
    Drafting and the human pass · 20 min
    Draft one section at a time. Add useful examples, check the facts, and edit out vague or repetitive writing.
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  7. 7
    Title, meta, links and the hand-off · 12 min
    Add a clear title, a short search description, and helpful links. Deliver an organised document the client can copy into their website.
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  8. 8
    Certification exam · 20 min
    10 questions · 80% to pass · three versions, a retake is never the same test.
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  9. 9
    Final project: A 1,200-word SEO post for Stillwater Yoga · 75 min
    A 1,200-word SEO post for Stillwater Yoga: graded on 5 criteria, pass at 15/20.
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  10. 10
    Check your work · 15 min
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  11. 11
    Feedback and certificate · 5 min
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  12. 12
    Publish your service · 20 min
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Final practice project: A 1,200-word SEO post for Stillwater Yoga

A practice assignment from Stillwater Yoga (Small yoga studio, 2 rooms, 6 teachers). You will see the scoring guide (rubric) before you start.

What we checkWhat earns the full 4 points
Brief followedAll five deliverables present; keyword researched with a real range; post aimed at beginners and the Tuesday series
Quality of the workAnswers the question better than the pages ranking now; emotional order; every H2 has a bold one-line answer and a client-specific detail; 1,000–1,500 words
Voice matchCalm, direct, encouraging; plain English; Sanskrit explained if used; no body-shaming or “transform”; no banned AI phrases
Accuracy and originalityNo unsourced statistics; facts from the brand sheet or marked assumptions; passes an originality spot-check; not a rewrite of a top result
Delivery formatPaste-ready doc: titles, meta with count, formatted post, images with alt text, internal links with anchors, Claim | Source, Notes
Honest expectations. Basic writing gigs fell 22–28% on big marketplaces as AI arrived. What still sells is the research, the niche, the sourced facts and the clean hand-off. If you skip the keyword step or the sourcing, you are selling what nobody buys anymore.

Start this course free

Create a free account to track progress, try AI instructions in the practice area and earn the certification. You will land back here.

No card. Buyers and sellers use the same account.