Create helpful guides and workbooks

Make a downloadable checklist, guide, or workbook for a business. This course is in development.

Original course title & technical overview

Lead Magnets and Workbooks. A checklist, guide or workbook PDF that a stranger trades an email for, plus the landing-page copy and the delivery email, designed so the download leads naturally to the client’s paid offer.

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Illustration of a woman learning with a laptop at a kitchen table

2026 EDITION

What you can offer

Make a downloadable checklist, guide, or workbook for a business. This course is in development.

Detailed deliverables

A lead magnet from the client’s expertise: an 8–12 page workbook, checklist or guide laid out in Canva in their brand, a landing page’s worth of copy (headline, bullets, form, thank-you), a delivery email, and a 3-email nurture that leads to the paid offer.

Example service prices

$75 for a checklist or short guide with landing copy, $150 for a workbook with exercises and the nurture sequence, $300 for a quiz-style magnet or a mini-course PDF with a webinar outline.

Planning estimate, not a promise

Finding clients takes time. There is no guaranteed timeline or income.

Tools (free plans have limits): Claude or ChatGPT, Canva (document and A4/Letter templates; T7 system), The client’s email tool (Kit, Beehiiv, Mailchimp) for the form and automation, Google Docs for drafting, A PDF compressor for files under 5 MB

You will make

A magnet brief: the one problem, the one outcome, the format, and the bridge to the offer
The content: a checklist, guide or workbook with exercises, in the client’s voice, with worked examples
A laid-out PDF in the brand (Canva), under 5 MB, with a cover, a how-to-use page and a next-step page
Landing-page copy, form settings, thank-you page and delivery email
A 3-email nurture sequence from the download to the offer

Inside this course

4 lessons · 4 AI instruction templates · 4 worked examples · 3 exam versions · final practice project

Lesson 1 is open as a free preview, ready-to-use AI instructions included. Sign up free to unlock the rest and try AI instructions in the practice area.

1
What you will learn · 2 min
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2
Set up your tools · 10 min
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3
Choose the one problem · 30 min
The magnet solves one specific problem the ideal buyer has this week, in ten minutes, and ends where the paid offer starts. How to pick it, name it and format it.
Preview free
4
Write the content with exercises and examples · 50 min
A structure that moves the reader from problem to result in the client’s voice: a how-to-use page, steps or exercises with worked examples, and a next-step page that bridges to the offer.
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5
Lay it out in Canva and ship a light PDF · 40 min
The document master applied: a cover that reads as a thumbnail, answer lines that print well, consistent type, a fillable-friendly export, and a file under 5 MB with a mockup for the landing page.
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6
Landing page, delivery and the nurture sequence · 40 min
Landing copy that states the outcome and the time, a one-field form, a thank-you page that sets expectations, the delivery email, and three nurture emails that walk from the download to the offer.
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7
Certification exam · 20 min
10 questions · 80% to pass · three versions, a retake is never the same test.
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8
Final project: A career-change worksheet for The Second Act · 75 min
A career-change worksheet for The Second Act: graded on 5 criteria, pass at 15/20.
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9
Check your work · 15 min
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10
Feedback and certificate · 5 min
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11
Publish your service · 20 min
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Final practice project: A career-change worksheet for The Second Act

A practice assignment from The Second Act with Lena Park (Weekly interview podcast (45–60 min) about career changes after 40, plus a YouTube channel). You will see the scoring guide (rubric) before you start.

What we check	What earns the full 4 points
Brief followed	Workbook for the Career Clarity cohort, all five deliverables, Lena’s offers and dates exact
Problem choice	Specific, ten-minute, adjacent to the course; the title names outcome and time; the bridge is honest
Content craft	Exercises with worked examples in Lena’s voice, second person, completable in ten minutes, no banned filler
Design	Branded, prints and reads on a phone, cover reads at thumbnail, consistent type, light file
Conversion path	Landing copy states outcomes, one field, delivery by email, thank-you page with the two-minute version, nurture walks to the offer with a true reason

Honest expectations. Most freebies are forgotten in the downloads folder. A lead magnet works when it solves one specific problem in ten minutes and ends where the paid offer begins. Generic “ultimate guides” get downloaded and never opened; a one-problem checklist gets used and gets replies. The craft is choosing the problem.