Plan a business’s Pinterest posts

Create and schedule pins with useful descriptions and organised boards. This course is in development.

Original course title & technical overview

Pinterest Marketing. Pinterest is a search engine with pictures: boards and pins optimized for what people search, thirty pins a month from a template system, scheduled, measured by outbound clicks and saves, for shops, bloggers and wedding and home brands.

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Illustration of a woman learning with a laptop at a kitchen table

2026 EDITION

What you can offer

Create and schedule pins with useful descriptions and organised boards. This course is in development.

Detailed deliverables

A Pinterest engine: profile and board setup with keyworded names and descriptions, a template set for pins, 30 pins a month (titles, SEO descriptions, links, alt text) scheduled, and a monthly report on impressions, saves and outbound clicks.

Example service prices

$100 per month for 30 pins plus the report; $150 setup for profile, boards and templates. Shops and bloggers with 50+ products or posts pay $200/month for 60 pins and seasonal boards.

Planning estimate, not a promise

Finding clients takes time. There is no guaranteed timeline or income.

Tools (free plans have limits): Pinterest business account with Analytics and Trends, Canva (T7 pin template), ChatGPT or Claude, Pinterest’s native scheduler, or Tailwind/Buffer, Google Sheets: keyword bank, pin log, monthly metrics

You will make

A Pinterest keyword bank from Pinterest’s own search and Trends
A profile and 8–12 boards with keyworded names, descriptions and cover pins
A pin template set (three layouts) and a 30-pin monthly plan mapped to boards and landing pages
Thirty pins with titles, descriptions, alt text and links, scheduled over the month
A monthly report on impressions, saves, outbound clicks and top pins with one change

Inside this course

4 lessons · 4 AI instruction templates · 4 worked examples · 3 exam versions · final practice project

Lesson 1 is open as a free preview, ready-to-use AI instructions included. Sign up free to unlock the rest and try AI instructions in the practice area.

1
What you will learn · 2 min
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2
Set up your tools · 10 min
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3
How Pinterest search works · 25 min
Pinterest is search, not social: keywords in profile, boards, titles, descriptions and alt text; fresh pins over repins; outbound clicks as the money metric; and the planning horizon of weeks, not days.
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4
Keywords, profile and boards · 40 min
A keyword bank from Pinterest search and Trends, a profile that says what and for whom, and 8–12 boards with keyworded names and descriptions that mirror how buyers search.
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5
Pin templates and the 30-pin plan · 40 min
Three pin layouts in the brand at 1000×1500, text that reads at thumbnail, and a monthly plan of 30 fresh pins mapped to boards, landing pages and the season.
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6
Schedule, measure and report · 30 min
Scheduling without tripping spam limits, reading Analytics for saves and outbound clicks, the monthly report with one change, and the retainer.
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7
Certification exam · 20 min
10 questions · 80% to pass · three versions, a retake is never the same test.
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8
Final project: A Pinterest engine for Juniper & Gold · 75 min
A Pinterest engine for Juniper & Gold: graded on 5 criteria, pass at 15/20.
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9
Check your work · 15 min
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10
Feedback and certificate · 5 min
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11
Publish your service · 20 min
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Final practice project: A Pinterest engine for Juniper & Gold

A practice assignment from Juniper & Gold (Handmade jewelry shop on Etsy and its own Shopify site). You will see the scoring guide (rubric) before you start.

What we check	What earns the full 4 points
Brief followed	Holiday season reflected; bridesmaid sets and best sellers covered; all five deliverables
Search craft	Phrases are real Pinterest searches; boards and titles front-load them; descriptions natural, no stuffing or hashtags
Pin craft	Templates read at thumbnail, 2:3, URL on pin, product not covered; plan never repeats an image; layouts rotated
Links and safety	Every pin links to a specific page; cadence one to two a day; no spam patterns
Measurement	Report leads with clicks and saves, draws one lesson, sets the compounding expectation, plans the season

Honest expectations. Pinterest rewards consistency and patience: pins take 3–6 months to peak, and spammy volume gets accounts limited. The service sells a system (keywords, templates, a steady 1–2 pins a day to the right boards, links to real pages), not a growth hack. Report outbound clicks and saves, not followers, and set expectations on the sales call.