Adapt marketing for another language

Translate and adapt a business’s message for a different audience and culture. This course is in development.

Original course title & technical overview

Marketing Translation and Localization. Website and social copy translated and culturally adapted so it sells in the second language, not just reads: a glossary, a register decision, AI first drafts, a native-speaker check, and a hand-off the client can keep consistent.

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Illustration of a woman learning with a laptop at a kitchen table

2026 EDITION

What you can offer

Translate and adapt a business’s message for a different audience and culture. This course is in development.

Detailed deliverables

Marketing copy localized, not just translated: a website (5–8 pages), a month of social posts, a menu, a brochure or an email sequence, delivered with a term glossary, a style decision (formal vs informal address, regional variant), adaptation notes where a phrase or image would not land, SEO keywords in the target language, and a native-speaker review.

Example service prices

$0.05 per word for marketing copy with glossary and review (a 2,000-word site is $100), $0.08 for SEO pages with keyword research, $150 monthly for social and email localization. Rare pairs and legal or medical content are priced higher or declined.

Planning estimate, not a promise

Finding clients takes time. There is no guaranteed timeline or income.

Tools (free plans have limits): DeepL (free tier) for a first machine pass, Claude or ChatGPT for adaptation, register and glossary consistency, A native speaker reviewer (you, or a reviewer you pay a share), Google Keyword Planner in the target language, Google Sheets: glossary and segment table

You will make

A localization brief: audience, regional variant, register, what must not change (brand names, prices, legal lines)
A glossary of 30–60 terms and a do-not-translate list
A segment table: source, machine draft, adapted translation, notes, status
Adapted copy for a site or campaign with cultural notes and target-language SEO keywords
A native-speaker review log and a hand-off the client can use for future consistency

Inside this course

4 lessons · 5 AI instruction templates · 4 worked examples · 3 exam versions · final practice project

Lesson 1 is open as a free preview, ready-to-use AI instructions included. Sign up free to unlock the rest and try AI instructions in the practice area.

1
What you will learn · 2 min
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2
Set up your tools · 10 min
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3
The localization brief: audience, variant, register · 30 min
Who reads it, which regional variant, formal or informal address, what stays untouched, and what must be adapted rather than translated. Decide before translating a word.
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4
Glossary and consistency · 35 min
Thirty to sixty terms decided once, with the chosen translation, alternatives rejected and why, so every page uses the same word for the same thing, and the client can keep it that way.
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5
Machine draft, then adapt · 50 min
DeepL for a literal first pass, then adaptation with AI and judgment: idioms, examples, length, headlines rewritten for the reader, cultural notes, and target-language SEO titles and descriptions.
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6
Native review, hand-off and consistency over time · 30 min
The reviewer’s checklist, how to pay and credit a reviewer, the delivery pack with glossary and notes, implementation tips for the site, and the monthly localization retainer.
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7
Certification exam · 20 min
10 questions · 80% to pass · three versions, a retake is never the same test.
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8
Final project: A Spanish site and Instagram month for Brightside Family Dental · 75 min
A Spanish site and Instagram month for Brightside Family Dental: graded on 5 criteria, pass at 15/20.
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9
Check your work · 15 min
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10
Feedback and certificate · 5 min
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11
Publish your service · 20 min
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Final practice project: A Spanish site and Instagram month for Brightside Family Dental

A practice assignment from Brightside Family Dental (Family dental practice (2 dentists, 1 hygienist team)). You will see the scoring guide (rubric) before you start.

What we check	What earns the full 4 points
Brief followed	Five pages and 12 captions localized for the stated audience; exclusions respected; all deliverables present
Adaptation quality	Reads as a local business; idioms, examples, formats and offers adapted with notes; headlines rewritten, not translated
Consistency	Glossary enforced across pages and captions; register consistent per channel; no rejected alternatives present
Accuracy	Back-translation shows no drift in offers, prices or claims; brand names untouched; legal lines excluded with a recommendation
Delivery	Review log resolved, SEO fields complete, paste-ready pages, implementation tip for the platform, glossary handed over

Honest expectations. Fluent in one language is not a translator; neither is DeepL. Sell pairs where you (or your reviewer) are native in the target language and strong in the source. Legal, medical and safety text need a certified translator; say so. The value you add is adaptation (what to change so it sells there) and consistency (one glossary, every page the same word for the same thing).