Find the right words for a business

Write clear website pages, welcome emails, and product descriptions in a client’s own voice.

Original course title & technical overview

Copywriting for Small Businesses. Words that make a stranger trust a small business: website copy, a 5-email welcome sequence, or product descriptions at volume. Structure first, AI drafts, you cut 30%.

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Illustration of a woman writing at a desk

2026 EDITION

What you can offer

Write clear website pages, welcome emails, and product descriptions in a client’s own voice.

Detailed deliverables

Three copywriting gigs from one skill: website copy (home, about, services), a 5-email welcome sequence, or 20 product descriptions in one voice. Each starts from a one-page brief and ends with a delivery doc the client can paste in.

Example service prices

$60 for one page or 10 descriptions, $150 for three pages or 20 descriptions, $250 for a site plus welcome sequence. Copy rates rise fast once you niche (lesson 1 of Growth).

Planning estimate, not a promise

Finding clients takes time. There is no guaranteed timeline or income.

Tools (free plans have limits): ChatGPT (or Claude / Grok), Grammarly free, Hemingway Editor (free web), Google Docs

You will make

A one-page copy brief for a sample client
10 headline options tested with the “specific, clear, true” filter
Website copy for home, about and services pages, cut by 30%
A 5-email welcome sequence (welcome, story, proof, offer, last call)
20 product descriptions from a spreadsheet, one voice, human pass done

Inside this course

5 lessons · 8 AI instruction templates · 5 worked examples · 3 exam versions · final practice project

Lesson 1 is open as a free preview, ready-to-use AI instructions included. Sign up free to unlock the rest and try AI instructions in the practice area.

1
What you will learn · 2 min
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2
Set up your tools · 10 min
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3
Copy is a conversation · 12 min
Before writing, understand who will read it, what they need, and what they should do next. Put those answers in a short project note.
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4
Headlines and hooks · 12 min
Ask for several headline ideas, then choose the one that is specific, easy to understand, and true. Avoid claims the business cannot support.
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5
Website copy: home, about, services · 18 min
Plan each page before drafting. Write the home, about, and services pages around the reader’s questions, then remove unnecessary words.
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6
The 5-email welcome sequence · 15 min
Plan five emails that introduce the business and guide a new reader toward a useful next step. Give each email one clear purpose.
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7
Product descriptions at volume · 15 min
Use the client’s product facts to draft descriptions in a consistent voice. Check every detail so the AI does not invent features.
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8
Certification exam · 20 min
10 questions · 80% to pass · three versions, a retake is never the same test.
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9
Final project: Website copy or welcome sequence for Juniper & Gold · 75 min
Website copy or welcome sequence for Juniper & Gold: graded on 5 criteria, pass at 15/20.
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10
Check your work · 15 min
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11
Feedback and certificate · 5 min
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12
Publish your service · 20 min
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Final practice project: Website copy or welcome sequence for Juniper & Gold

A practice assignment from Juniper & Gold (Handmade jewelry shop on Etsy and its own Shopify site). You will see the scoring guide (rubric) before you start.

What we check	What earns the full 4 points
Brief followed	One option completed fully; brief and headline test present; aimed at Shopify sales and bridesmaid sets
Quality of the work	Talks to the reader about the reader; each fear from the brief answered somewhere; headline specific-clear-true; structure matches the lesson skeletons
Voice match	Elegant but friendly; precise materials; a small story where it helps; no stunning/gorgeous/must-have; no AI filler; reads like Priya
Accuracy and originality	Every claim traceable to the brand sheet or marked as assumption; no invented testimonials, awards or material claims; varied openers
Delivery format	Ready to paste: one heading per page or email, Hemingway grades noted, Notes box complete

Honest expectations. Copy is the easiest thing for AI to produce and the hardest to make good. A fabricated testimonial or a made-up claim in a client’s website copy is a real liability. The checklist blocks any claim without a client source; take that seriously.