Write newsletters people want to read

Plan, write, and schedule a month of customer newsletters. This course is in development.

Original course title & technical overview

Email Newsletters. The weekly email a small business keeps meaning to send: list setup, a welcome sequence, four newsletters a month written in the owner’s voice, scheduled, measured and improved, as a monthly retainer.

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Illustration of a woman learning with a laptop at a kitchen table

2026 EDITION

What you can offer

Plan, write, and schedule a month of customer newsletters. This course is in development.

Detailed deliverables

A done-for-you newsletter: platform setup (Beehiiv, Kit or Mailchimp), a signup form and a 3-email welcome sequence, then four issues a month written in the owner’s voice from their real news and offers, scheduled, with a monthly one-page report.

Example service prices

$150 setup, then $150–$350 per month for four issues. Shops and coaches with 1,000+ subscribers pay the upper end because one issue pays for the month.

Planning estimate, not a promise

Finding clients takes time. There is no guaranteed timeline or income.

Tools (free plans have limits): Beehiiv (free to 2,500 subscribers), Kit (free to 10,000) or Mailchimp (free to 500), Claude or ChatGPT, Canva for a header and one image per issue, Google Sheets for the content calendar and metrics, The client’s Google Business Profile, socials and calendar as the news source

You will make

A platform set up with the sending domain authenticated, a signup form on the site, and the list imported with consent checked
A 3-email welcome sequence that turns a new subscriber into a first purchase or booking
An issue format (the “four blocks”) and a content calendar for a month
Four newsletters written in voice, with subject-line tests, scheduled for the right day and time
A monthly report with opens, clicks, replies and revenue attributed, and one change for next month

Inside this course

5 lessons · 6 AI instruction templates · 5 worked examples · 3 exam versions · final practice project

Lesson 1 is open as a free preview, ready-to-use AI instructions included. Sign up free to unlock the rest and try AI instructions in the practice area.

1
What you will learn · 2 min
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2
Set up your tools · 10 min
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3
Platform, domain and consent · 40 min
Set up the email tool and sending address, check permission to use the mailing list, and make signing up or leaving the list straightforward.
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4
The 3-email welcome sequence · 40 min
Write three welcome emails that explain what subscribers will receive, introduce the business, and offer a useful next step.
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5
The four-block issue and the monthly calendar · 35 min
Choose a simple newsletter format and plan a month of topics. Give each issue one main purpose.
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6
Write, test the subject, schedule · 50 min
Draft the newsletter from the owner’s real news, edit it for clarity, and check it on a phone. Get approval before scheduling it.
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7
Measure, report, improve, renew · 30 min
Review the email results and explain them in a short report. Choose one change to try next month and measure whether it helps.
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8
Certification exam · 20 min
10 questions · 80% to pass · three versions, a retake is never the same test.
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9
Final project: Set up and write a month for Stillwater Yoga · 75 min
Set up and write a month for Stillwater Yoga: graded on 5 criteria, pass at 15/20.
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10
Check your work · 15 min
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11
Feedback and certificate · 5 min
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12
Publish your service · 20 min
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Final practice project: Set up and write a month for Stillwater Yoga

A practice assignment from Stillwater Yoga (Small yoga studio, 2 rooms, 6 teachers). You will see the scoring guide (rubric) before you start.

What we check	What earns the full 4 points
Brief followed	All five deliverables; January series and intro-to-member goals drive the asks; Dana’s offers and dates exact
Deliverability and consent	Domain records requested, import honestly segmented with re-permission, double opt-in, unsubscribe and address, sender is a person
Voice	Notes come from the memos with Dana’s phrases; first person; no banned words; no body-shaming; reads aloud as her
Structure	Four blocks every issue, one ask, under 450 words, specific subjects under 45 characters with preheaders, welcome emails under 200 words
Measurement	Metrics sheet shape, A/B tests logged, report with five numbers and one change supported by evidence

Honest expectations. Newsletters fail for one reason: nobody sends them. The product is the cadence, not the prose. The second failure is a list that was never permissioned; this track checks consent before the first send so the client’s domain does not end up in spam.