Improve online shop listings

Turn product facts into clear titles, descriptions, and search words. This course is in development.

Original course title & technical overview

E-commerce Listing Optimization. Listings that get found and convert: keyword research for Etsy, Shopify and Amazon Handmade, titles and tags built from real search terms, descriptions that answer the buyer’s questions, image text that sells at thumbnail size, delivered ten at a time.

A new word? Look it up in plain English →

Illustration of a woman learning with a laptop at a kitchen table

2026 EDITION

What you can offer

Turn product facts into clear titles, descriptions, and search words. This course is in development.

Detailed deliverables

Ten optimized listings per order: a keyword bank from eRank and the marketplace’s own search, a title and 13 tags (Etsy) or search terms (Amazon) per listing, a description that answers the five buyer questions, attribute and category fixes, image-text and photo-order recommendations, and a before/after tracking sheet.

Example service prices

$60 for 10 listings, $110 for 20 with a keyword bank, $200 for a 30-listing shop audit with category and policy fixes. Monthly refresh of 10 seasonal listings at $50.

Planning estimate, not a promise

Finding clients takes time. There is no guaranteed timeline or income.

Tools (free plans have limits): eRank (free tier) or Marmalead for Etsy keywords, Etsy, Shopify and Amazon search bars (autocomplete is free research), ChatGPT or Claude, Canva for image text, Google Sheets for the keyword bank and the tracking sheet

You will make

A keyword bank of 40–60 real search phrases per product family, with intent and competition notes
Titles that front-load the search phrase and read like a human wrote them, with full tag or search-term sets
Descriptions in the shop’s voice that answer size, material, shipping, care and gifting in the first 200 characters and then in full
Photo-order and image-text recommendations with a mockup for the first image
A before/after tracking sheet for views, favorites and conversion, delivered with the ten listings

Inside this course

5 lessons · 6 AI instruction templates · 5 worked examples · 3 exam versions · final practice project

Lesson 1 is open as a free preview, ready-to-use AI instructions included. Sign up free to unlock the rest and try AI instructions in the practice area.

1
What you will learn · 2 min
🔒 Sign in
2
Set up your tools · 10 min
🔒 Sign in
3
How marketplace search decides · 25 min
Learn how buyers find products and how a listing helps them decide. Review the current listing to find unclear wording or missing details.
Preview free
4
Build the keyword bank · 45 min
Collect the words real shoppers use to describe these products. Group the useful phrases so you can choose them for each listing.
🔒 Sign in
5
Titles, tags and attributes · 40 min
Write a clear product title and choose relevant search labels, categories, and details. Follow the rules for the client’s marketplace.
🔒 Sign in
6
Descriptions and images that convert · 50 min
Answer buyers’ questions about the product, size, delivery, and care. Arrange the photos so the product is clear even in a small preview.
🔒 Sign in
7
Deliver ten and track the change · 30 min
Give the client a ready-to-paste sheet and explain each change. Record results over time without promising a particular search position or sales increase.
🔒 Sign in
8
Certification exam · 20 min
10 questions · 80% to pass · three versions, a retake is never the same test.
🔒 Sign in
9
Final project: Ten listings for Wick & Willow · 75 min
Ten listings for Wick & Willow: graded on 5 criteria, pass at 15/20.
🔒 Sign in
10
Check your work · 15 min
🔒 Sign in
11
Feedback and certificate · 5 min
🔒 Sign in
12
Publish your service · 20 min
🔒 Sign in

Final practice project: Ten listings for Wick & Willow

A practice assignment from Wick & Willow (Hand-poured soy candle shop on Shopify, Etsy and Amazon Handmade). You will see the scoring guide (rubric) before you start.

What we check	What earns the full 4 points
Brief followed	Ten listings across Etsy and Amazon as specified; wedding favors included; all deliverables present
Research quality	Phrases traceable to real sources, classified sensibly, long-tail chosen over vanity terms, separate banks per family
Titles and tags	Readable aloud, phrase-first, under limits, 13 phrase tags with no wasted repeats, attributes complete, Amazon terms without title words
Conversion	Five buyer questions answered in the first 200 characters, voice matched, banned words absent, photo order and overlay follow the rules
Delivery	Paste-ready sheet, edit-not-relist instruction, baseline recorded, honest change notes, refresh plan

Honest expectations. Keyword stuffing died years ago; marketplaces rank on relevance plus conversion (clicks, favorites, sales). A listing that gets found but does not convert sinks. This track spends half its time on the photos, the first sentence and the buyer questions, because that is where sales come from. Never promise rankings; promise findability and a conversion checklist.